AI Insights · Timothy · January 2021
Performance of Top Unicorn Games in the U.S. for Q4 2020
Sensor Tower's data reveals trends for the top five Unicorn Games in the United States during the fourth quarter of 2020. Downloads and active users data indicate the games' engagement levels without speculating on causes for the trends.
In the fourth quarter of 2020, five unicorn-themed gaming applications by various publishers demonstrated notable performance in the United States on a unified platform. The Sensor Tower data provides an overview of their downloads, revenue, and active users, presenting a clear picture of their market presence.
Kpopsies - My Unicorn Band by TutoTOONS, released in late October 2020, saw an increase in downloads from 24K in the first week of October to a peak of 119K in early November, before settling at 38K by the year's end. Revenue followed a similar upward trend starting at 9 USD and reaching 134 USD in the last week of December. Weekly active users mirrored this pattern, growing from 21K to a high of 185K in November, and maintaining a slightly lower yet stable user base of 95K towards the close of the year.
My Baby Unicorn, another TutoTOONS creation, maintained a consistent revenue stream throughout the quarter, hovering around 300 USD weekly and surging to 468 USD in the final week. Downloads showed slight fluctuations, with numbers ranging from 31K to 44K. The weekly active users stayed robust, with a high of 89K in mid-October and concluding the quarter at a strong 91K.
The game Girl Games: Unicorn Slime, published by Shake It, experienced its revenue peak at 29K USD in early December, with other weeks averaging around 17K to 20K USD. Downloads for the game had a slight downward trend, starting at 17K and ending the quarter at 13K. Active users showed a slight decrease from 47K to 38K over the same period.
My Little Pony: Harmony Quest by Budge Studios, a game with a longer presence on the market, saw its revenue peak at 9K USD in the last week of December, up from approximately 5K USD in earlier weeks. Downloads fluctuated modestly from 9K to 12K, and the active user base remained steady, with a slight increase from 23K to 26K by year's end.
Lastly, Unicorn Mommy Care Game showed a revenue trend with some variability, peaking at 1.6K USD in early November and then rising again to 1.5K USD in the final week. Downloads began at 10K and saw a dip, followed by a recovery to 8K. The weekly active users count showed an overall increase from 35K to 54K during the quarter.
For more insights and detailed app performance data, Sensor Tower's platform remains an invaluable resource.
